Business Insights

Brand

    24 April 2020

    Brand Reputation during the Covid-19 Crisis

    Every action that you take during this crisis period should be thoroughly thought out. Here are 3...

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    2 December 2019

    Get Set for 2020,set your brand straight, firm up your plans!

    Start your year off with a firm Marketing plan and direction using the expertise of our top...

    Ansoff Matrix-4
    18 November 2019

    How to get your current customers to spend more

    We will take you through 4 ways to get your current customers to spend more with you.

    Illustration of business environment - micro environment, macro environment and internal environment
    5 November 2019

    Do you fully understand your customer and your market?

    Make sure that you understand your customer before you market to them.

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    25 July 2019

    Brand Development and attracting investors

    It can difficultto turn the head of an angel investor or a venture capitalist. You have to become...

    how to use marketing to build exit value in a business
    13 June 2019

    Use Marketing to Build your Business and Sell it

    Marketing can show buyers that your business is worth more than the competition’s - and is...

    Standing out in the crowd
    1 March 2019

    Successful marketing in a commodity environment

    Lessons on marketing in a commodity environment - learned from a Trade Show experience

    View case studies from The Marketing Centre
    21 September 2018

    Master Marketing 3 – Return on Investment

    It is a bad idea for B2B businesses to cut ad budgets, says Tony Sousa, Regional Director for The...

    Fighting against Big Brands in Retail.jpeg
    7 November 2017

    Fighting against Big Brands in Retail

    Marketers often have the problem of not having enough money to fight global brands with unlimited...