Your Questions Answered About Our Fractional Marketing Teams

 

Considering external marketing support, but not sure how it works, what it costs, or whether it’s right for your business?

Whether you're exploring strategic marketing leadership, looking to plug skill gaps, or simply want more impact from your marketing investment, we’re here to help you understand how our fractional team model delivers results.

From part-time CMOs to hands-on Marketing Managers and Executives, we provide the right blend of skills to match your business needs, both flexibly and cost-effectively.

And no matter where in the world you are, we are able to work virtually for your business to deliver results.

Below, we answer common questions about how we work, who we work with, what kind of impact to expect and how we fit into your existing structure.

If you don’t see your question, just get in touch,  we’d love to talk.

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What exactly is a fractional marketing team?

A fractional marketing team gives you access to experienced marketing professionals including proven CMOs, Marketing Managers and Executives, and even specialists in digital or Ai, but on a part-time or flexible basis. You get the capability of a full marketing department, but only pay for the expertise and time you actually need, for as long as you need it.

 

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How is this different from hiring a consultant or agency?

Unlike solo consultants or agencies, we plug directly into your business by working as part of your team. We’re hands-on, outcome-focused, and fully scalable. You can dial support up or down and switch in new skills as your needs evolve without the long contracts or costly overheads.

 

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What if I already have someone doing marketing in-house?

No problem!  We often work alongside internal teams either by plugging gaps of by helping mentor less experienced team members as part of the job. Whether you need extra strategic input, help upskilling your team, or just more delivery firepower, we’ll fill the gaps, not duplicate effort. Think of us as a seamless extension of what you already have.

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How quickly can you get started?

We move fast. Once we understand your needs, we’ll match you with the right person (or people) and get started — often within days, not weeks. Our plug-in model is designed for minimal disruption and immediate impact.

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What countries do you work in?

We work with businesses around the world, including Europe, North America, South Africa, and Australia. Our team is experienced in working remotely and across time zones, so you’ll always have support that fits your location and schedule.

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How long is a typical engagement?

It depends on what you need. Some clients work with us for a few months to solve a specific challenge. Others stay for years, scaling support up and down as they grow. We offer flexibility without long-term lock-ins.


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Do you specialise in my industry?

Our team brings experience across dozens of sectors, from manufacturing and professional services to SaaS, fintech, healthcare and more. We match you with people who understand your market, your challenges, and your audience.

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What kind of results can I expect?

Our impact depends on your goals, but whether it’s driving leads, building a brand, launching a product/service, or aligning marketing with sales, we’re laser-focused on outcomes. You’ll get clear plans, visible progress, and regular reporting tied to business results.

 

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Can you just help with strategy or do you deliver too?

Both. Our teams are built to think and do. You’ll get strategic direction from a seasoned CMO if needed, supported by managers and executives who drive delivery across channels. We also have digital, CRM and Ai specialists who can help on specific projects you may need additional resource to tackle. And to top it off, you get access to a trusted network of suppliers and specialists, so nothing gets stuck.

Ready to take
your marketing seriously?

Since 2010, we’ve helped business owners make sense of marketing.
To make smarter decisions and make the most of their investment.

So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.