Guides
Marketing guides
& resources
We regularly create content that can help business owners succeed with marketing. Browse and download our free step-by-step guides below.
![Lead-Gen_Cover-01202-800x600-(1)](https://www.themarketingcentre.co.za/hs-fs/hubfs/Guides%20and%20eBooks/Lead%20Gen%20in%2010/2022%20Update/Lead-Gen_Cover-01202-800x600-(1).png?width=800&height=600&name=Lead-Gen_Cover-01202-800x600-(1).png)
Lead Gen in 10
Quickfire exercises to improve every aspect of your lead generation.
![Making Marketing ROI Work For Your Business guide image](https://www.themarketingcentre.co.za/hs-fs/hubfs/Guides%20and%20eBooks/Making%20Marketing%20ROI%20work%20for%20your%20business/Making%20Marketing%20ROI%20Work%20For%20Your%20Business%20guide%20image.png?width=1000&height=750&name=Making%20Marketing%20ROI%20Work%20For%20Your%20Business%20guide%20image.png)
Making Marketing ROI Work For Your Business
How to define and measure marketing ROI.
![guide image 2022](https://www.themarketingcentre.co.za/hs-fs/hubfs/guide%20image%202022.png?width=800&height=600&name=guide%20image%202022.png)
Business to Business Lead Generation
Generating, nurturing, and making the most out of your leads.
![Uncertainty 2022 Cover](https://www.themarketingcentre.co.za/hs-fs/hubfs/Uncertainty%202022%20Cover.png?width=1000&height=750&name=Uncertainty%202022%20Cover.png)
How Marketing Helps Businesses Weather Economic Uncertainty
Preparing and securing your business for volatile markets.
![7-ways cover 2022](https://www.themarketingcentre.co.za/hs-fs/hubfs/7-ways%20cover%202022.png?width=800&height=600&name=7-ways%20cover%202022.png)
7 Ways To Accelerate Your Business Growth
What to do when growth stalls.
![Guide - How Marketing Builds Future Exit Value](https://www.themarketingcentre.co.za/hs-fs/hubfs/Website%20Imagery/Guides/Guide%20-%20How%20Marketing%20Builds%20Future%20Exit%20Value.jpg?width=1000&height=625&name=Guide%20-%20How%20Marketing%20Builds%20Future%20Exit%20Value.jpg)
How Marketing Builds Future Exit Value
How marketing can show buyers that your business is worth more than the competition.
![branding-guide-cover](https://www.themarketingcentre.co.za/hs-fs/hubfs/branding-guide-cover.png?width=800&height=600&name=branding-guide-cover.png)
Building Your Brand
How to develop and maintain your brand.
![Marketing-Theory-for-Non-Marketers-cover](https://www.themarketingcentre.co.za/hs-fs/hubfs/Marketing-Theory-for-Non-Marketers-cover.png?width=800&height=600&name=Marketing-Theory-for-Non-Marketers-cover.png)
Marketing Theory For Non-Marketers
Understanding, building and improving your marketing strategy.
![tmc-gdpr-cut-1](https://www.themarketingcentre.co.za/hs-fs/hubfs/Guides%20and%20eBooks/GDPR/tmc-gdpr-cut-1.png?width=1000&height=750&name=tmc-gdpr-cut-1.png)
GDPR - The Essentials For B2B Businesses
Understanding the regulation and keeping your team compliant.