Mandy Hawkins
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Mandy Hawkins

Role: Fractional Marketing Assistant
Region: Western Cape

Transforming Clicks into Conversions with Data-Driven Marketing 

 

How I Can Help Your Business Grow 
My Expertise

  • Supporting Marketing Directors in executing high-impact social media strategies and engagement 
  • CRM implementation, data cleansing, and optimisation (HubSpot, Zoho, Mailchimp, Monday.com) 
  • Audience segmentation to refine targeting and boost engagement 
  • Data reporting & analysis to guide future marketing strategies 
  • Email marketing automation to streamline workflows and enhance lead nurturing 



My Competitive Edge 
I thrive in collaboration turning strategic vision into actionable, results-driven marketing execution. My expertise lies in organising data, optimising CRMs, and ensuring marketing operations run smoothly—so brands can focus on growth, engagement, and lead conversion. 

I’m a numbers person at heart, and I love diving into data to uncover insights that help refine marketing strategies. Whether it’s cleaning and segmenting CRM data, optimising lead pipelines, or fine-tuning email automation, I ensure that businesses get the most out of their marketing tools. 

 

About Me 
Data-Driven Marketing Foundation I LOVE cleaning and structuring CRM data—because a well-optimised system is the backbone of great marketing! I've worked extensively in HubSpot, Zoho, Mailchimp, and Monday.com, helping businesses track leads, pipelines, and customer journeys more efficiently. Clean data means better insights, more targeted campaigns, and higher conversion rates.

Strategic Campaign Analysis & Content Creation Beyond data management, I excel at analysing campaign performance to identify what's working and what needs improvement.

Technical SEO & Digital Audit Expertise I conduct comprehensive website audits and social media audits to uncover optimisation opportunities. With tools like SEMrush, I dive deep into keyword research and SEO optimisation, helping businesses improve their organic visibility and drive qualified traffic.



Fun Facts

  • When I'm not crunching numbers or streamlining marketing workflows, you'll find me walking or exploring the Western Cape, discovering local gems throughout the Cape, or visiting wine farms (strictly weekends only!).

    There's something about exploring new places that mirrors my approach to marketing, always looking for hidden opportunities and connections that others might miss.
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Experience


MedSecure

  • Conducted A/B testing and analytics to optimize campaigns and continuously improve results
  • Managed and grew the company's presence on multiple social media platforms, resulting in a 25% increase in followers and engagement
  • Developed and executed successful campaigns to increase brand awareness and drive website traffic.
  • Analyzed data to inform and optimize future campaigns, resulting in a 20% increase in conversion rates.
  • Collaborated with the director to create and execute a comprehensive digital marketing plan.

Zietsman Architects

  • Facebook and Instagram campaigns.
  • Currently creating, updating and promoting Zietsman Architects LinkedIn business page.
  • Updating of website using SquareSpace.
Computate (IT company)
  • Managed and executed effective social media campaigns – organic content.
  • Developed and implemented a successful Google Ads campaign.
  • Managed and optimized the company's LinkedIn presence, resulting in a 20% increase in followers and leads generated.
  • Managed and executed effective social media campaigns.
  • Developed and implemented a successful Google Ads campaign.

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