Este Pretorius

Role: AI / Digital Specialist

Region: Gauteng

Helping businesses attract, convert, and retain customers through proven, data-driven acquisition strategies. 

 

How I Can Help Your Business Grow 
With over 20 years of expertise in customer acquisition and digital marketing, I specialize in turning leads into loyal customers and ensuring they stay engaged with your brand long-term. I’ve worked with top companies like DELL, IBM, and MTN, helping them optimize their lead generation efforts and maximize ROI. Here’s what I do best: 

• Customer Acquisition: Using internationally recognized methodologies to increase the quantity, quality, and value of leads. 

• Lead Generation & Conversion: Designing and optimizing sales funnels that drive meaningful engagement and tangible results. 

• Client Journey Development: Mapping out customer experiences to ensure every touchpoint adds value and drives conversion. 

• CRM & System Integration: Implementing and optimizing CRM platforms and marketing systems to track performance and ROI. 

• Digital Marketing & Social Selling: Harnessing the power of platforms like LinkedIn to increase brand visibility, generate leads, and drive conversions. 

 

My Competitive Edge 
Strategic, Measurable Growth with Customer-Centric Focus 
I’m the only Certified Customer Acquisition Specialist in South Africa, and my approach merges the science of data with the psychology of sales. I develop and execute customer acquisition strategies that deliver measurable, sustainable growth. My proven methods result in increased lead volume, higher-quality clients, and a better ROI on marketing spend. 

 

About Me 
For over two decades, I’ve helped businesses in sectors such as banking, IT, retail, SaaS, and consulting achieve rapid growth by refining their customer acquisition strategies. From increasing lead flow to optimizing digital marketing campaigns, my strategies align with your business objectives, ensuring that every marketing initiative drives meaningful results. 

I’m passionate about building customer journeys that resonate and help brands convert leads into enthusiastic buyers and lifelong ambassadors. Whether optimizing CRM systems, creating lead funnels, or implementing social selling techniques, I’m focused on maximizing the value of every touchpoint with potential clients. 

 

Fun Facts 

• I share my home with a pack of wolves— ok maybe they’re only half wolf but it’s as wild and amazing as it sounds! 

• If there’s an opportunity to trip over something, I’ll find it—accident-prone is an understatement!