Role: Marketing Director
Region: Western Cape
Karen is a passionate, result driven Marketing and Sales Director with 35 years proven track record of successfully aligning business, marketing, sales and operational strategies that yields growth at a profit.
Experience in managing a business has optimised understanding towards return on investment and impact of marketing strategies on various aspects of the business. Karen's diverse experience ranges from Cosmetics, Beverages, glass fitting, manufacturing, logistic, education, publishing and gardening industries.
Karen has an entrepreneurial spirit and a broad range of marketing, sales and business skills that is focused on delivering results.
Alchemy was founded as a consulting company who worked in the publishing, gardening, glass fitting, manufacturing and service delivery industries. In 2013, Alchemy became a distributor of brands such as REN, Prai, Monday, Dose & Co, etc.
• Develop business and expansion strategies.
• Manage Brand, marketing and sales strategies.
• Create digital presence and e-commerce website.
• General & financial management
• Doubled the REN brand sales in 2 years.
• Built a start-up business with one brand to a basket of 7 brands in all major retailers.
Indigo Brands, a marketing driven company in the Cosmetic industry and division of the AVI group. Brands included were Yardley, Lentheric, Coty, Rimmel, Adidas, Sally Hansen & Guess.
Avroy Shlain Cosmetics
Received The Chairman’s award for an excellent contribution to the company.