Karolina Laubscher

Karolina Laubscher

Role: Marketing Director
Region: Western Cape

Karolina is a Marketing and Business Exec with over 17 years of experience in South Africa and in global markets. She spent 11 years in big corporations (Danone Group and Lactalis) working in European and African markets, as well as 7 years in services (both B2B and B2C). Karolina worked for 7 years in global positions, building business and marketing strategies in local and global markets. She has also extensive experience in government advisory and country positioning. Karolina then applied her business knowledge in practice and founded a migration tech start up – Moovguide, which she is running for 2 years. In her free time, she is consulting and sharing her marketing and business knowledge with other clients.


Danone Group

Poland: delivered global best practices in multiple targeting and 360 brand communications through clinical studies and econometric modelling of sales (marketing mix research)

South Africa: launched Yogi Sip 1l bottle

Headquarters (The Netherlands): achieved global brand leadership of the immunity portfolio through needs state, U&As and barriers/drivers’ series of research, and developing market clustering strategies for global markets (communication, portfolio and promotional activities)

The Netherlands: achieved €100m sales through product innovation and superiority communication

Henley & Partners

As a Global Head of Marketing and a Board Member at Henley & Partners (a leader in high-net-worth citizenship by investment services) recruited and set up a team of over 30 global marketing professionals managed in South Africa, Europe and Asia

Developed the citizenship by investment industry in 6 years from €1b to around Eur €29b and built Henley & Partners as a leader through strong brand positioning, consistent and creative global communication, as well as strong B2B and B2C acquisition strategies


As a Marketing Executive and an EXCO member, delivered strong portfolio strategy, developed brand umbrella communication and innovation pipeline

Business insights
by Karolina Laubscher

8 November 2023

4 Ways to Maximise the ROI & Impact of a Limited Marketing Budget

Elevate your marketing ROI, even on a tight budget. Actionable tips for small to mid-sized...

business woman smiling whilst shaking hands
7 June 2023

What to look for in your first marketing hire - and how to spot a good one

Hiring is never easy, especially for marketing roles. Understand the different kinds of marketers...