Fractional CMO
Provides strategic leadership for the entire marketing function.
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Aligns marketing activity with business objectives and commercial priorities.
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Brings focus, clarity and accountability—so marketing drives measurable growth.
Digital / AI Specialist
Modernises your marketing stack with the latest digital tools and platforms.
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Unlocks efficiency through automation, AI integration, and smarter data use.
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Delivers targeted improvements in lead generation, conversion and ROI.
Marketing Manager
Keeps the wheels turning and free's up the CMO to focus on leadership.
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Owns day-to-day delivery, managing campaigns, teams and suppliers.
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Translates strategy into activity and ensures everything runs to plan.
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Tracks performance, reports results and keeps the marketing engine moving.
Marketing Assistant
Executes campaigns, content and digital activity with speed and precision.
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Delivers hands-on support across content, channels and CRM.
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Manages databases, assists with desktop research, scheduling and reporting.
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Keeps the delivery sharp, accurate and always on brand.
Benefits of a
Fractional Team
Built to Flex with Your Business
As your needs evolve, so does your team. From CMO-level strategy to day-to-day delivery, we scale up, down or sideways as required.
Fast, Low-Risk Setup
Avoid lengthy hiring cycles and overheads. Get the right people in place quickly. Our team are experienced, accountable, and ready to deliver.
Focused on What Moves the Needle
You get exactly the skills you need. No more, no less. Strategy, execution, digital, data, we align resource to impact.
Clear Commitment. No Long Contracts.
You stay in control. Our model is flexible, cost-effective and designed to support growth without locking you in.
Define
Find potential customers that match your product or service through strategic market research and craft a compelling USP. Your Fractional CMO will leverage cross-industry insights to help you define your ideal customer and make your business stand out from the competition.
Find
Target customers based on their behaviour and habits with audience segmentation and high-ROI strategies. Your fractional team will map the customer journey, choosing the best marketing channels, and crafting tailored campaigns that resonate.
Win
Convert prospects into loyal customers with optimised sales funnels and high-impact content strategies. Your Fractional Marketing Team will refine your lead nurturing process, streamline sales enablement, and implement marketing solutions for seamless conversions.
Keep
Minimise loss and maximise customer lifetime value with proactive retention strategies. Your Fractional Marketing Team will analyse churn data and build impactful retention strategies, implementing these to keep your customers engaged.
"One of the reasons we decided to go with The Marketing Centre is because of time zones, South Africa is mid-way between Australia and America and the same as most of Europe. This makes it easier to manage the marketing across all regions globally."
"I used to think of marketing as a cost to the business. But when you weigh the cost against the number of leads and the number of orders you wouldn't have had, the cost doesn't come into it."
"Ever since David walked through the doors at Kosnic, the marketing output went up skywards...Through his leadership he has also greatly improved the focus and the output of the entire marketing team who are performing at a very good level. Further to that, his recruitment of Este Pretorius to drive our social media output is clear for all to see both in terms of the quality of the posts and also the fantastic increase of followers on LinkedIn in particular. He is also an incredibly nice guy and great fun to interact with."
"The Marketing Centre brought a fresh approach to the way we approach our marketing, they helped to drive our company forward at a critical time in our business"
"Thank you for your contribution that helped GreatSoft win the FNB Business Innovation Award."