What exactly is a fractional marketing team?
A fractional marketing team gives you access to experienced marketing professionals including proven CMOs, Marketing Managers and Executives, and even specialists in digital or Ai, but on a part-time or flexible basis. You get the capability of a full marketing department, but only pay for the expertise and time you actually need, for as long as you need it.
How is this different from hiring a consultant or agency?
Unlike solo consultants or agencies, we plug directly into your business by working as part of your team. We’re hands-on, outcome-focused, and fully scalable. You can dial support up or down and switch in new skills as your needs evolve without the long contracts or costly overheads.
What if I already have someone doing marketing in-house?
No problem! We often work alongside internal teams either by plugging gaps of by helping mentor less experienced team members as part of the job. Whether you need extra strategic input, help upskilling your team, or just more delivery firepower, we’ll fill the gaps, not duplicate effort. Think of us as a seamless extension of what you already have.
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How quickly can you get started?
We move fast. Once we understand your needs, we’ll match you with the right person (or people) and get started - often within days, not weeks. Our plug-in model is designed for minimal disruption and immediate impact.
What countries do you work in?
We work with businesses around the world, including Europe, North America, South Africa, and Australia. Our team is experienced in working remotely and across time zones, so you’ll always have support that fits your location and schedule.
How long is a typical engagement?
It depends on what you need. Some clients work with us for a few months to solve a specific challenge. Others stay for years, scaling support up and down as they grow. We offer flexibility without long-term lock-ins.
Do you specialise in my industry?
Our team brings experience across dozens of sectors, from manufacturing and professional services to SaaS, fintech, healthcare and more. We match you with people who understand your market, your challenges, and your audience.
What kind of results can I expect?
Our impact depends on your goals, but whether it’s driving leads, building a brand, launching a product/service, or aligning marketing with sales, we’re laser-focused on outcomes. You’ll get clear plans, visible progress, and regular reporting tied to business results.
Can you just help with strategy or do you deliver too?
Yes. Our teams are built to think and do. You’ll get strategic direction from a seasoned CMO if needed, supported by managers and executives who drive delivery across channels. We also have digital, CRM and Ai specialists who can help on specific projects you may need additional resource to tackle. And to top it off, you get access to a trusted network of suppliers and specialists, so nothing gets stuck.
"One of the reasons we decided to go with The Marketing Centre is because of time zones, South Africa is mid-way between Australia and America and the same as most of Europe. This makes it easier to manage the marketing across all regions globally."
"I used to think of marketing as a cost to the business. But when you weigh the cost against the number of leads and the number of orders you wouldn't have had, the cost doesn't come into it."
"Ever since David walked through the doors at Kosnic, the marketing output went up skywards...Through his leadership he has also greatly improved the focus and the output of the entire marketing team who are performing at a very good level. Further to that, his recruitment of Este Pretorius to drive our social media output is clear for all to see both in terms of the quality of the posts and also the fantastic increase of followers on LinkedIn in particular. He is also an incredibly nice guy and great fun to interact with."
"The Marketing Centre brought a fresh approach to the way we approach our marketing, they helped to drive our company forward at a critical time in our business"
"Thank you for your contribution that helped GreatSoft win the FNB Business Innovation Award."