Elizabeth Minnaar
Return to team

Elizabeth Minnaar

Role: Fractional Marketing Manager
Region: Gauteng

Building brands with clarity, consistency and purpose.  

 

How I Can Help Your Business Grow  

My Expertise 

  • Build and manage CRM systems to support client retention and communication 
  • Create branded content, newsletters and executive presentations 
  • Run LinkedIn and email campaigns that grow visibility and engagement 
  • Design visual assets for social media, including platform-specific videos and imagery 
  • Align brand voice with leadership goals and internal culture 
  • Plan and deliver campaigns with clear reporting and follow-up 
  • Manage websites and keep content updated across platforms 
  • Support conferences, webinars and training programmes 
  • Coordinate across teams to maintain consistency and meet deadlines 
  • Maintain social media and marketing content calendars and ensure messaging stays on track 
  • Assist with tender processes and proposal development  

My Competitive Edge  
I bring structure and consistency to marketing, with hands-on experience across legal tech, governance, software, and professional services.  

 

About Me  
I’ve worked in both corporate and freelance roles, which gives me a practical understanding of how marketing fits into day-to-day business. I focus on design, delivery, and execution—getting things done cleanly and consistently. 

I’ve built CRM systems, created branded content, managed websites, and supported executive teams with presentations and newsletters. I’ve also helped run governance conferences, legal tech rollouts, and B2B campaigns. 

I work well with teams who value structure, clear messaging, and reliable delivery. 

Fun Facts  

I’m a regular “park walker” at the Parkrun. In enjoy being surrounded by art, colour, and fashion. I’m a qualified image consultant. Most importantly, I’m a proud mom, my family is my biggest inspiration. 

Connect on LinkedIn

Experience


Cyclopedic Consulting (Professional Services) 

Planned and posted social media content across platforms 
Assisted with refining their corporate identity and branded materials 
Redesigned and updated their website for improved usability and visual consistency 
Increased their LinkedIn footprint through targeted content and regular engagement 

TenScent (Digital Marketing Agency) 

Provide digital marketing services to clients, including website design, article publishing, content calendar management, presentation formatting, and email campaign services for coaching and summit initiatives 

FluidRock Governance Group (Governance & Legal Training) 

Led marketing across six divisions (radio, print, social media) and published governance-focused content 
Created visual assets for social media, including videos and imagery tailored for platform-specific campaigns 
Liaised with web and design teams for CI collateral, branded materials, and presentations 
Managed newsletters, CPD comms, maintained the CRM and post-training feedback to boost engagement 
Assisted with arrangements and promotion of annual governance conferences and industry webinars (e.g. IoD) 

BYC Aqua Woven Solutions (Contact Centre & Quality Assurance) 

Elevated brand visibility via events, stakeholder engagement, and industry networking (e.g. BPESA) 
Managed client accounts, aligned service delivery, and led QA reviews to enhance client satisfaction 

Azuka / Smartz Solutions (Legal Tech & Software) 

Organised client events, mentored interns, and supported onboarding and project planning 
Collaborated across teams on CI collateral, CRM, newsletters, and client engagement initiatives 

AJS – Accounting & Practice Management Software (Legal Tech) 

Managed national client accounts and promoted products via CRM, events, and marketing assets 
Supported Law Society campaigns and annual marketing initiatives 


VVM Incorporated (Legal Services) 

Contributed to newsletter production through design, layout, and coordination with the printing company (not involved in content creation) 
Managed branded materials, supported executive leadership with high-level marketing coordination and events 
Maintained CRM, relationship marketing, and client engagement activities 
Contributed to the management of tender processes and cross-functional proposal development 


Kolbenco (Pty) Ltd (International Automotive Marketing) 

Represented SA branch at Automechanika Frankfurt International trade event and client hospitality at the show and coordinated logistics 
Managed imports, orders, and communication between German HQ and SA operations 

Keen to meet our team?

Leave your details and we will get the right person to contact you.

Find out more