Jade Harding

Role: Fractional Marketing Manager

Region: KZN

Bringing creative brand strategies to life with a focus on customer-centric campaigns and digital transformation.

 

How I Can Help Your Business Grow 
With over 19 years of experience across various industries, I specialise in creating dynamic marketing strategies that drive brand recognition, customer loyalty, and business growth. From managing creative campaigns to developing customer journeys, I ensure every marketing initiative is executed with precision and purpose. Here’s how I can help your business thrive: 

• Brand Management & Strategy: Building and refreshing brand identities, developing compelling messaging and marketing collateral. 

• Customer-Centric Campaigns: Creative thinking and copywriting skills to craft targeted, impactful marketing campaigns. 

• Website Development & Optimization: Full-cycle WordPress website development from concept to execution, ensuring seamless user experiences and conversion. 

• CRM & Marketing Automation: Proficiency with Salesforce Marketing Cloud, Click Dimensions, Active Campaign and Everlytic for email design, automation, lead nurturing, campaign management and reporting. 

• Internal Culture & Communication: Creating internal communication strategies that nurture relationships and drive business growth from within. 

• E-commerce & Digital Marketing: Leading digital campaigns across LinkedIn, Instagram, Facebook, and direct marketing platforms. 

• Reporting: Setting up templates, watchlists and providing visual, easy to read reports with Microsoft Clarity, pulling through GA4 analytics. 

My Competitive Edge 
Strategic Marketing Leadership with a Creative Touch
I combine strategic marketing management with a creative approach to brand building and customer engagement. Whether you need to develop a new brand identity, execute a digital marketing campaign, or optimize your website for better conversion, I bring a unique blend of creativity and data-driven decision-making to deliver outstanding results. 

 

About Me 
I’ve spent nearly two decades refining my marketing expertise across a wide range of industries including financial services, property, governance, risk management, manufacturing, telecoms, NPOs, and environmental sustainability. My journey includes over 10 years as a small business owner, which has given me invaluable insights into the entrepreneurial side of marketing. 

As a Marketing Manager, I’ve successfully led teams, managed agencies, and worked on a variety of marketing initiatives that not only drive sales but also enhance brand visibility and customer relationships. My experience spans brand strategy, digital marketing, CRM automation, e-commerce, and much more. 

 

Fun Facts 

• Ocean Lover: A passionate surfer, I’ve recently included longboarding to my portfolio, embracing the flow, elegance and grace of the sport. 

• Home Maker: I like to think that my current home build has expanded my skillset to architect, plumber, engineer, interior designer and landscaper… but only time will tell! Studio McGee has been on replay for months. 

• Home Chef: Being part of a ladies “Cook Club” has widened by culinary vision and expertise, learning to cook dishes from around the world by some of the most adventurous chefs – my waist line might not like it though! 

• Bear Grylls Wannabee: I can literally see myself in the Bear Pit being stalked by Bear himself, hiding in the trees, finding my way to the exit – strategy (and being a winner) is my game. 

• Creative at Heart: You will always find me doodling, creating mind maps or Pinterest boards for any home or business project. I’m always looking for new ways to bring ideas to life in a way that resonates with audiences.