Joanne Crow
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Joanne Crow

Role: Fractional Marketing Manager
Region: KZN

Driving Revenue Growth Through Digital Strategy & Lead Generation 

 

How I Can Help Your Business Grow
My Expertise 

  • Lead Acquisition & Retention – Identifying key audiences, crafting targeted campaigns, and optimizing customer retention through CRM platforms (HubSpot, ClickUp, Marketo). 
  • Digital & Social Media Marketing – Managing LinkedIn, running in-app lead generation, executing ad campaigns, and performance tracking. 
  • Website & SEO Strategy – Enhancing customer experience, optimizing digital journeys, and driving visibility through Google search and display advertising. 
  • Marketing Strategy & Business Growth – Aligning marketing efforts with revenue goals, brand positioning, and long-term planning. 
  • Public Relations & Crisis Management – Managing media relations, stakeholder engagement, reputation management, and crisis communications. 
  • Email Marketing & Automation – Developing high-converting email campaigns using Responsys, Mailchimp, and white-label email platforms. 
  • Agency & Team Leadership – Managing external agencies, upskilling in-house teams, and fostering collaboration for marketing success. 

 

My Competitive Edge
Strategic Execution with Measurable Impact – I combine high-level strategic thinking with hands-on implementation, ensuring every campaign delivers measurable business growth. 


About Me 
From executing high-impact marketing strategies to leading brand transformations, I thrive on driving measurable business growth. With over 17 years in marketing across B2B and B2C industries, I have a deep understanding of how to align marketing with business goals. My expertise spans tourism, luxury, hospitality, real estate, healthcare, and FMCG—where I’ve built strategies that not only enhance brand presence but also drive revenue. 

At Fairmont Zimbali Resort, I led marketing initiatives that boosted customer engagement and revenue growth, earning the High Performance Colleague Award five years in a row (2014-2018). My time at The No Nonsense Group saw me spearheading campaigns for top brands like Unilever Food Solutions, Magnum Ice Cream, and Deutsche Bank, ensuring their marketing efforts translated into tangible results. 

My approach is simple: data-driven decisions, customer-first marketing, and strategic execution that delivers ROI. Whether it’s optimizing digital customer journeys, managing multi-channel campaigns, or leading teams to success, I ensure marketing is a growth engine for the business. 

 

Fun Facts 

  • I once signed up for a cycling challenge thinking it was a casual weekend ride—turns out it was a 100km endurance race. (Lesson learned: always read the fine print!)
  •  I have an uncanny ability to remember song lyrics but can never recall where I put my keys—priorities, right? 

 

 

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Experience


Fever Tree Marketing

In her capacity as a portfolio marketer, Joanne managed key accounts such as Bioplus (Adcock Ingram), Unilever Food Solutions (UFS), Unilever Professional and Georgie’s Pork. She collaborated with creative and strategic teams to develop targeted marketing strategies that drove lead generation and sales for these clients.

Joanne was an instrumental part of the team that spearheaded a new strategy and brand look for 3 of the Bioplus products, and managed the successful relaunch of the Bioplus website.

Fairmont Zimbali Resort and Fairmont Zimbali Lodge

As Marketing and Communications Manager, Joanne developed the annual marketing strategy, plans and budget. She was involved in executing marketing campaigns across various business units and market segments (B2B and B2C) to drive profit growth. Key performance indicators included revenue generation, profitability and expense management.

With a large focus on digital marketing, Joanne developed a unified web platform with booking capabilities. Social media content creation, database building, and website management were also integral aspects of the role.

The No Nonsense Group

Coordinated and managed agency services for clients in both the United Kingdom and South Africa, while overseeing a team of account managers. Developed through-the-line marketing strategies for B2B and B2C clients, with a focus on digital and viral marketing.

A key aspect was ensuring all projects were delivered on time, within budget and according to client specifications. This required careful management of timelines and resources, as well as maintaining clear communication between clients and the agency to ensure alignment on goals and successful project outcomes.

Business insights
by Joanne Crow

Article
11 April 2025

Why businesses that balance lead generation and brand building grow faster

Discover how to craft a compelling value proposition that resonates across generations in both B2B...

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Article
9 December 2024

Unlock Marketing ROI with Effective Customer Journey Mapping

Discover how SMEs can enhance their ROI by effectively using marketing metrics through customer...

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