Karen Senior
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Karen Senior

Role: Fractional CMO
Region: Western Cape

Bridging creativity and strategy to deliver impactful, business-aligned marketing. 

 

How I Can Help Your Business Grow 
My Expertise 

  • Integrated Marketing & Communications: Developing and delivering cross-channel marketing strategies aligned with business objectives. 
  • Brand Management & Revitalisation: Building and evolving brands across luxury, finance, SaaS and FMCG sectors. 
  • Digital Strategy: Leading digital and social media initiatives, from UX to SEO, PPC and content. 
  • Customer Experience: Championing UX/CX design and transformation to drive engagement and loyalty. 
  • Creative Direction: Award-winning art direction, copywriting and campaign implementation. 
  • Team & Partner Leadership: Managing internal teams and acquisition partners to deliver results. 
  • Data & Market Analysis: Using insight and performance data to optimise campaigns and communications. 
  • B2B & B2C Delivery: Navigating both consumer and business-facing marketing with fluency and confidence.

 

My Competitive Edge 
Creative excellence meets commercial pragmatism — I deliver brand experiences that connect emotionally and perform commercially. 

 

About Me 
With over 20 years' experience spanning creative agencies and client-side marketing roles across the UK and South Africa, I offer a unique mix of brand storytelling, digital innovation, and results-driven campaign delivery. I've worked with challenger brands, fintech scaleups, premium wine estates, and global wealth managers like Coutts & Co. 
 
Whether repositioning a luxury brand, launching a SaaS product, or aligning client experiences to business strategy, I bring a customer-centric mindset and a drive for excellence. I’ve led integrated campaigns, redefined brand identities, built marketing teams, and helped organisations grow through smart, considered marketing. 
 
Key highlights include launching Coutts into new global markets, building a product pillar strategy for Simonsig Wine Estate, and earning awards for creative and brand leadership in both financial services and advertising.

 

Fun Facts 

  • I once helped launch a luxury brand in Dubai while finalising a campaign in London — all in the same week. 
  • I’ve designed marketing strategies and garden layouts with equal passion — both need vision, structure, and a bit of digging. 

 

 

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Experience


Achievement Awards Group

Fractional CMO - Marketing and promotional strategy; team management; SaaS product launches; holistic company positioning; SA and global market development.

 

Simonsig Wine Estate, Stellenbosch

Fractional CMO - Created and implemented a product brand pillar strategy and marketing plan that aligns all communications and promotional activities; facilitated brand workshops to align employee and business focus.

 

DUO PR agency, Cape Town

Regional manager of the Cape Town team in a B2B tech marketing and communications agency: management and leadership, monitoring financial well-being, business growth,  client satisfaction, team stability and engagement.

 

Skybound Capital Fund Managers, Cape Town

Led a brand refinement project to create a more sophisticated and cohesive identity. Implemented a group profiling framework to better align the company’s entities, enhancing client clarity and positioning the business as both a portfolio management and wealth advisory service. This resulted in improved client understanding and increased investment in diversified funds.

 

FASTA

CMO / Head of Marketing - FinTech brand development and refinement; growth and digital marketing strategy formulation, rollout and management (email, mobile, SMS, display, SEO, PPC and affiliate marketing); digital product alignment, development and launch; marketing team and acquisition partner management; online media and content development and management; data analytics, tracking and analysis; UX and UI; radio campaign.

 

Coutts & Co Wealth Managers, London, UK

A variety of positions including brand and advertising management; design, marketing and communications management and environmental design management. Premium brand identity and marketing communications; client base segmentation; strategic and tactical brand management; HNW UX based promotional activities; client environment and client experience alignment with business strategy for new office openings in Dubai and Mumbai.

 

Freelance Account Management, Art Direction and Marketing Consultant, London

Art Direction, design and copywriting; advertising and marketing campaign creation, implementation and monitoring; strategic marketing and communications strategy and implementation

Business insights
by Karen Senior

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