Kim van der Merwe

Kim van der Merwe

Role: Regional Director
Region: Gauteng

Strategic marketing leadership that drives measurable business growth. 

 

How I Can Help Your Business Grow 
My Expertise 

  • Strategic marketing and business development for B2B growth 
  • Sales enablement and customer relationship management 
  • Leading teams with a focus on planning, organising and results 
  • Employee engagement and leadership development 
  • Risk, compliance, and operational excellence 
  • Franchise management and managed services solution selling 
  • Call centre operations and customer experience optimisation 

 

My Competitive Edge 
Business Growth Catalyst with an Operational Backbone 

 

About Me 
Helping businesses thrive through strategic marketing and operational excellence has been my professional focus across three decades. Throughout my career, I've delivered measurable impact in companies ranging from high-growth SMEs to publicly listed giants. 

I combine a passion for customer-centric marketing with hands-on business development expertise, enabling businesses to unlock new opportunities, sharpen sales performance, and improve operational resilience. 

Highlights of my experience include leading sales and marketing functions at Vox Telecoms, Neotel, Intuate Group, and ATIO Corporation, and managing strategic accounts at major brands like Volkswagen, Eveready, Bostik, and Shatterprufe. 

My approach is driven by data, insight, and action: implementing [Insert specific measurable outcome, e.g., 'a 20% uplift in lead conversion rates within 12 months'] and building sustainable growth engines for businesses. I believe that consistent, customer-focused execution delivers real results — not just ideas, but outcomes that matter. 

 

Fun Facts 

  • I’m an avid reader and always have at least three books on the go — ranging from business strategy to historical fiction. 
  • When I’m not sharpening my skills through study, you’ll often find me on the golf course chasing a better handicap! 

Experience


ATIO

Strategically managed the Ekurhuleni Metro Municipality account, significantly improving customer service turnaround times & client relations during a very difficult period of the introduction of their new CRM system. Won the Kenya Commercial Bank account for Call Centre telephony solution to the value of R4,5million (phase 1). Strategic Account Management (Kenya Commercial Bank; Vox Service Centre; Thuthukani Information Technology Services; Ekurhuleni Metro Municipality; Medikredit; Integrisure; Westcon; ICASA; etc)

Neotel Telecommunications
Successfully bid and won deals for clients in the Banking Sector (ABSA; ABSA Capital, Investec; Standard Bank; Citi Bank; Transnet).

Balboa Finance Group

Developed a comprehensive CRM strategy for implementation in the Contact Centre
Reduced call abandonment rate by 94% within 3 months
Improved client contact handling by 53% within 3 months
Increased Credit Control collections from R30 000 per month to R600 000 per month – within 6 months
Increased EAO collections from R3 million per month to R4,5 million per month – within 1 year
Successfully improved and stabilised the IT network in preparation of the implementation of a Contact Centre
Successfully implemented Contact Centre telephony system across the 5 divisions within the Group
Mapped and implemented proper process flows and work flows in the Contact Centre

Vox Telecoms

Managed a team of 10 Key Account Managers
Responsible for a client base of 500 clients with R30,000,000 billing revenue per month.
Successfully managed a sales pipeline of R100,000,000

Intuate Group

Programme managed the sourcing and delivery of IT and Call Centre solutions to a large retailer.
Responsible for account profitability, growth and customer relationship.

Business insights
by Kim van der Merwe

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5 December 2023

How to hold onto your best marketers (because they’re in short supply)

Discover vital strategies to retain top marketers in a competitive landscape where they're in high...

Why you shouldn't cut your marketing budget in tough economic times
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15 March 2023

Should you cut your marketing budget in tough economic times?

With continuous loadshedding and the constant increase in the cost-of-living, many businesses are...

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21 February 2023

Where should you focus your marketing budget in 2023? Here’s how to decide

What investments in marketing will have the most impact for your business? Here's a quick and easy...