
Natasha Casewell
Role: Fractional Marketing Manager
Region: Gauteng
Strategic Marketing Leader | Driving Brand Growth & Commercial Success
How I Can Help Your Business Grow
My Expertise
- Brand Strategy & Positioning – Crafting compelling, data-driven strategies that resonate with customers and drive market leadership.
- Commercial & P&L Management – Optimising profitability and growth utilising financial levers such as pricing, promotions, advertising and promotion budget allocation, and sales forecasting.
- Digital & E-Commerce Acceleration – Delivering growth through digital strategies encompassing SEO, paid media, programmatic and high-converting digital campaigns.
- Product Innovation & Market Expansion – Transforming consumer insights and concepts into commercially successful product launches and steering portfolio management.
- Leadership & High-Performance Culture – Coaching, mentoring, and building marketing teams that drive measurable impact.
- Stakeholder & Agency Partnerships – Managing relationships and performance to ensure alignment with business objectives.
My Competitive Edge
Transforming Marketing into a Revenue Engine – I don’t just build brands; I build businesses. With a deep commercial mindset and strategic marketing expertise, I bridge the gap between creativity and bottom-line results.
About Me
I believe marketing should be more than just eye-catching campaigns—it should be a powerful driver of business growth. With 19 years of experience managing global and well-known South African brands, I’ve built a reputation for transforming marketing functions into high-performing, commercially savvy engines that deliver real results.
I’ve led multi-million-rand portfolios, executed high-impact omnichannel campaigns targeted to upper income and lower income audiences, and successfully launched over 15 innovations that have shaped category trends. On one of my most beloved brands, I played a key role within the cross-functional team, helping to double the brand’s revenue (achieving 100% growth) over a 10-year period, while maintaining its market leadership throughout. Whether it’s refining brand positioning, driving e-commerce growth, or leading teams to their next level of success, my approach is always strategic, results-driven, and customer-focused.
Having worked across industries and markets, in corporate and agency environments, I thrive in fast-paced, complex environments where agility and data-driven decision-making are key. My ability to balance creativity with commercial acumen ensures that marketing is not just an expense—but a powerful investment with tangible returns.
Fun Facts
- Natasha has mastered one of the toughest negotiations - getting her kids to eat their vegetables! This daily challenge has sharpened her skills in persuasion, understanding her audience, and crafting the perfect "value proposition".
- Natasha competed in sports from a young age, spending countless mornings poolside at 5 a.m. This early dedication instilled a competitive spirit that now drives her in the workplace—keeping her goal-focused and always ready to go the extra mile to help brands win in the marketplace.