Ronel Durling

Role: Fractional CMO

Region: Gauteng

Driving Marketing Growth Through Strategic Insight and Execution 

How I Can Help Your Business Grow 
My Expertise 

• Marketing Strategy & Execution – Aligning marketing communication with business objectives to drive revenue, retention, and brand growth. 

• Data-Driven Decision Making – Leveraging data analytics and segmentation to refine targeting and optimise campaigns. 

• Brand Development & Positioning – Creating compelling value propositions, messaging frameworks, and market differentiation strategies. 

• Customer Acquisition & Retention – Developing and executing campaigns that increase engagement and lifetime value. 

• Integrated Communication Planning – Managing internal, external, and investor relations to enhance brand perception. 

• Budget & Resource Optimization – Maximizing marketing ROI through strategic budget planning and supplier management. 

• Leadership & Mentorship – Guiding marketing teams and emerging leaders to build high-performance functions. 
  

My Competitive Edge 
Data-Driven Strategy with Measurable Business Impact 
I combine analytical precision with creative execution to ensure marketing efforts translate directly into business growth. 


About Me
As a strategic marketing professional with over 25 years of experience, I have a proven track record of driving business growth through data-driven marketing strategies. From financial services to telecommunications and retail, I’ve developed and implemented strategies and campaigns that directly impact bottom-line results. 

I thrive on transforming complex marketing challenges into clear, actionable strategies, having successfully led multi-million-rand campaigns and repositioned brands for sustained market success. Some of my key achievements include: 

• Hippo Repositioning Strategy – Developed and executed a strategy that significantly increased leads, sales, and overall profitability. 

•  NB Internet Banking Login Migration – Achieved an 83% adoption rate in less than three weeks, earning a Silver Marketing Excellence Award. 

• 8ta Summer Campaign – Led a multi-faceted, R70 million campaign from concept to execution in just five weeks. 

• Mercantile Bank Brand Strategy – Designed and presented the bank’s brand strategy to the Board within four months of joining. 

Beyond strategic execution, I am passionate about mentoring marketing professionals and fostering high-performance marketing teams. My approach is built on analytical planning, measurable outcomes, and continuous improvement. 

Fun Facts 

• My kitchen is my creative lab—whether it’s a classic chocolate ganache or an over-the-top themed birthday cake, I love turning flour and sugar into something spectacular (and delicious!).  

• As a mom, I’ve mastered the art of multitasking—balancing marketing communication by day and homework and studying by night.  

• Proudly Afrikaans, a language full of character—just like a great brand. Some words, like “gatvol” (absolutely fed up), just can’t be matched in English!