Sasha-Lee Moolman
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Sasha-Lee Moolman

Role: Fractional Marketing Manager
Region: Western Cape
Creative and strategic brand building that combines thoughtful design, compelling storytelling, and digital execution to create brands that resonate and perform.

How I Can Help Your Business Grow 
My Expertise 

  • Brand Strategy and Identity Development
  • Digital Marketing and Paid Media Campaigns for brand growth
  • Social Media Strategy and Content Direction
  • Creative Concept Development and Visual Storytelling
  • Copywriting and Campaign Messaging
  • CRM, Email Marketing and Community Building
  • Stakeholder and Client Relationship Management
  • Art Direction and Graphic Design (Canva & Adobe Suite
  • AI-Enhanced Marketing and Creative Tools – integrating AI platforms for content ideation, automation, and workflow optimisation

 
My Competitive Edge 
Creative strategy that builds brands people genuinely connect with

 

About Me 

With over 12 years of experience in digital strategy, creative direction, and brand storytelling, the focus is on building distinctive, people-centred brands through thoughtful design, content, and digital experiences. This approach blends creative intuition with strategic intent, delivering marketing that not only looks good but genuinely resonates and performs across multiple platforms.

Experience across telecommunications, travel and tourism, hospitality, and finance brings a well-rounded understanding of how different industries communicate and engage audiences. This perspective enables the creation of brand strategies that balance creativity with commercial insight, resulting in clear, cohesive, and personality-driven brand experiences.


Fun Facts 

  • I have backpacked through India for 3 weeks which was both traumatizing and life changing at the same time.
  • I have an 8 year old Staffi X that I adopted 5 days before Covid shut the world down, so she had a stay at home mom for the first year she was with me.
  • I have done every role in marketing at least once.
Connect on LinkedIn

Experience


Brand Strategy & Client Management:
• Developed and implemented marketing and content strategies for hospitality, telecoms, microfinance and property clients.
• Built brand identities and communication frameworks that captured each client’s tone, market and audience.
• Managed multi-client relationships, ensuring seamless collaboration, clear reporting and creative alignment.

Digital Marketing & Brand Growth Paid Media:
• Led paid media campaigns across Meta, Google, and LinkedIn, focusing on conversion and community growth.
• Analysed campaign performance and optimised budgets to achieve stronger ROI and engagement outcomes.
• Applied data-driven insights to enhance creative targeting and audience segmentation.

Creative Direction & Content Production:
• Oversaw content creation for brands including Dimples Dumpling House, Butter All Day and Le Pickle.
• Directed photography, design and copy development to maintain cohesive visual storytelling.
• Produced campaign materials, menus and launch assets for both digital and in-store activation.

Leadership & Team Collaboration:
• Managed internal marketing teams and guided freelancers to deliver cohesive, high-quality creative output.
• Worked cross-departmentally with operations, sales, and product teams to align marketing execution with business priorities.
• Fostered collaborative team environments that encouraged creativity, accountability, and shared problem-solving.
• Managed website development, refreshes and content updates for multiple SME brands.
• Assisted with integrated CRM systems (HubSpot and Mailchimp) for improved customer tracking and retention.
• Developed automated email campaigns and reporting frameworks that aligned with brand goals.

Community & Brand Building:
• Designed brand engagement strategies tailored to local audiences, enhancing community connection.
• Created and implemented social media campaigns to strengthen brand presence and user interaction.
• Worked closely with operational teams to align marketing activity with business objectives.

Stakeholder Engagement & Collaboration:
• Collaborated with founders, NGOs, and corporate partners to build purpose led marketing strategies.
• Coordinated cross-functional teams, ensuring design, production, software needs and digital outputs met deadlines and brand standards.
• Built long-term partnerships based on creativity, transparency and measurable value

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