Shannon Mackey

Role: Regional Director and Fractional CMO

Region: Western Cape

Aligning marketing with what really matters: business growth. 

 

How I Can Help Your Business Grow 
From global brand leadership to startups, my approach is always ROI-driven: 

• Brand & Portfolio Strategy: Developing and optimising brand and portfolio strategies to drive business growth and market leadership – across both B2B and B2C. 
  • Lead Generation & Conversion: Designing and executing strategies that not only generate leads but convert them into loyal, high-value customers. 
  • Global Market Expansion: Guiding businesses into new markets with messaging that resonates across cultures and geographies. 
  • Team Leadership & Development: Building high-performing teams, mentoring marketing talent, and embedding operational efficiency. 
  • ROI & Marketing Effectiveness: Turning marketing activity into measurable business outcomes with clear tracking and reporting. 

 

My Competitive Edge 
Strategic clarity meets creative problem-solving — with sleeves rolled up. 

 

About Me 
Born and bred in South Africa, I’ve spent the past two decades working with businesses across Europe, Australia, Africa, and the Americas — helping leaders connect marketing to what actually drives growth. 

As Regional Director for The Marketing Centre in the Western Cape, I lead a team of experienced Marketing Directors who support business owners and leadership teams that are often stuck directing marketing without the strategic firepower they need. I step in to change that — bringing structure, clarity, and commercial focus. 

I’ve held senior marketing roles with Reebok SA, TBWA Hunt Lascaris, and multiple mid-sized South African firms. Across every engagement, my focus is the same: helping businesses get unstuck, get strategic, and get results. Whether it’s segmenting a market, repositioning a brand, or coaching internal teams to execute, I thrive on uncovering what makes a business tick — then building the plan that gets them where they want to go. 

Clients tell me I bring energy and pragmatism to every challenge. (A CEO once said I’d be the most useful person if we were stranded on an island together — I’ll take it.) I make things work. That means clear thinking, creative problem-solving, and marketing that delivers. 

 

Fun Facts 

• My whole family is sports mad — from CrossFit to surfing, staying active is our way of life. 

• When I’m not working, I’m either on the beach or in the kitchen making something from scratch (both are great for thinking time!).