
Shannon Mackey
Role: Regional Director and Fractional CMO
Region: Western Cape
Aligning marketing with what really matters: business growth.
How I Can Help Your Business Grow
From global brand leadership to startups, my approach is always ROI-driven:
- Brand & Portfolio Strategy: Developing and optimising brand and portfolio strategies to drive business growth and market leadership – across both B2B and B2C.
• Lead Generation & Conversion: Designing and executing strategies that not only generate leads but convert them into loyal, high-value customers.
• Global Market Expansion: Guiding businesses into new markets with messaging that resonates across cultures and geographies.
• Team Leadership & Development: Building high-performing teams, mentoring marketing talent, and embedding operational efficiency.
• ROI & Marketing Effectiveness: Turning marketing activity into measurable business outcomes with clear tracking and reporting.
My Competitive Edge
Strategic clarity meets creative problem-solving — with sleeves rolled up.
About Me
Born and bred in South Africa, I’ve spent the past two decades working with businesses across Europe, Australia, Africa, and the Americas — helping leaders connect marketing to what actually drives growth.
As Regional Director for The Marketing Centre in the Western Cape, I lead a team of experienced Marketing Directors who support business owners and leadership teams that are often stuck directing marketing without the strategic firepower they need. I step in to change that — bringing structure, clarity, and commercial focus.
I’ve held senior marketing roles with Reebok SA, TBWA Hunt Lascaris, and multiple mid-sized South African firms. Across every engagement, my focus is the same: helping businesses get unstuck, get strategic, and get results. Whether it’s segmenting a market, repositioning a brand, or coaching internal teams to execute, I thrive on uncovering what makes a business tick — then building the plan that gets them where they want to go.
Clients tell me I bring energy and pragmatism to every challenge. (A CEO once said I’d be the most useful person if we were stranded on an island together — I’ll take it.) I make things work. That means clear thinking, creative problem-solving, and marketing that delivers.
Fun Facts
- My whole family is sports mad — from CrossFit to surfing, staying active is our way of life.
- When I’m not working, I’m either on the beach or in the kitchen making something from scratch (both are great for thinking time!).