Stuart Hopwood
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Stuart Hopwood

Role: Fractional CMO
Region: Western Cape

Chief Marketing Officer | Strategic Brand & Retail Growth Specialist 


How I Can Help Your Business Grow 
With over 15 years of executive marketing leadership, Stuart has a proven track record in strategic brand development, retail expansion, and digital marketing transformation. His expertise spans corporate identity creation, market trend analysis, and delivering measurable commercial impact. 

Stuart has successfully led high-profile brand repositioning, concept store launches, and e-commerce expansions. His ability to align marketing strategies with business objectives has driven significant growth across leading footwear and apparel brands. 

Splitting his time between South Africa and Australia, Stuart combines his deep industry knowledge with a global perspective, always keeping a keen eye on market shifts and consumer trends. 

 

My Competitive Edge
Key Areas of Expertise Expertise 
  • Strategic Marketing & Brand Development 
  • Corporate Identity & Brand Positioning 
  • Retail Expansion & E-Commerce Strategy 
  • Digital & Social Media Marketing 
  • Market Trend Analysis & Consumer Research 
  • Budget Oversight & ROI Optimization 
  • Team Leadership & Talent Development 


Connect on LinkedIn

Experience


Bolton Footwear (Pty) Ltd

Stuart served as the Group Head of Marketing, Sales, and Creative Executive at Bolton Footwear (Pty) Ltd, one of South Africa’s leading footwear companies. He led the corporate marketing and branding strategy, driving sales, marketing, and design functions to support business growth objectives. Stuart oversaw a $1.5M marketing budget, ensuring strategic allocation for optimal impact. He also developed and implemented the company's first direct-to-consumer retail strategy, significantly expanding its market reach.

Triumph International (Southern Africa)

Stuart developed and executed comprehensive brand marketing and key account strategies for one of the world’s leading lingerie brands, ensuring alignment with global standards while tailoring campaigns for local market relevance. He also established new retail operations, overseeing everything from viability studies to store launches, optimizing both profitability and brand presence.

Melbro Group

Stuart led a diverse and dynamic marketing team across wholesale and retail divisions, developing annual strategies that responded to market trends and enhanced customer engagement. He managed marketing operations for prominent brands such as Red Bull, Lindt, Mentos, and Evian, driving brand success and market impact.

Marketing Cloud Consulting

Developed and founded a new boutique consulting business offering marketing and mentoring services to small and medium sized businesses

PushFar (pro bono)

Mentoring and guiding future business leaders through their business and marketing development journey.

Business insights
by Stuart Hopwood

Article
24 March 2025

The 5 fundamentals of effective B2B lead generation

Lead generation is a priority for every business leader. But getting more leads isn’t always as...

Read article