Xana Castle

Role: Fractional Marketing Manager

Region: Gauteng

Driving Measurable Growth Through Strategic Marketing Execution 


How I Can Help Your Business Grow 
My Expertise: 

• Marketing campaign management, including budgeting, execution, and ROI measurement. 

• Digital marketing execution, covering social media management, CMS updates, and content creation. 

• Brand positioning, corporate identity management, and marketing collateral development. 

• Multi-channel lead generation with a focus on high-conversion digital and direct marketing. 

• Internal and external marketing communications, PR, and stakeholder engagement 

• Managing external agencies and overseeing the execution of ongoing marketing campaigns. 

• Martech expertise with experience in WordPress, HubSpot, and Mailchimp. 

 

My Competitive Edge 
Strategic Execution with Tangible ROI 
Delivering marketing initiatives that drive engagement, brand awareness, and measurable revenue growth. 


About Me 
I thrive on turning marketing strategies into real business impact. Passionate about brand management, communications, and digital marketing, I specialise in driving lead generation, strengthening brands, and maximising digital marketing tools for business success. With expertise in B2C and B2B marketing across IT, Financial Services, and Education, I have led high-performance campaigns that enhance brand reputation and deliver measurable results.  

Notable achievements include: 

• Implementing a direct marketing campaign for an IT services provider, achieving a 46% CTR and 85% event attendance, converting key accounts. 

• Leading a digital campaign for a financial services firm that drove a 327% ROI over six months. 

• Executed a brand launch using a 360-degree marketing plan to reposition the client in a new market space, elevating their perceived service level and strengthening their industry presence. 

• Managing multi-country marketing efforts across Ghana, Kenya, and Zambia, including social media and internal engagement campaigns. 

I am passionate about creating marketing strategies that don’t just look good but deliver real, measurable business outcomes. 

Fun Facts 

• I am a huge book worm! My personal library has grown so big that my husband keeps threatening to stage an intervention—or at least build more shelves. If there’s a bookshop nearby, I’m already inside, and if I say, ‘I’m not buying,’ we both know that’s a lie.  

• Outside of work, my life is a high-speed relay race between swimming, dancing, netball, cricket, and gymnastics—except I’m the one running while my kids get all the medals. I’ve mastered the art of packing snacks, finding missing shoes, and pretending I understand the rules of every sport.