Business Insights
Marketing team
The benefits of having a strategy in place before writing your marketing job specs
It’s easy to think that the first step in firing up your marketing is to hire some marketers. But...
The right way (and the wrong way) to structure your marketing team
Staffing is a genuinely make-or-break decision. Discover the right way to staff your marketing team...
What to look for in your first marketing hire - and how to spot a good one
Hiring is never easy, especially for marketing roles. Understand the different kinds of marketers...
What Is (And Isn't) Marketing?
Confused by what exactly 'marketing' is? Our part-time marketing director Malcolm sets the record...
Should you be outsourcing your marketing?
Whether or not you decide to outsource your business’ marketing, the most important thing is that...
The marketing team your business needs for different stages of growth
Each stage of a business’ growth carries its own unique challenges. Find out the skills your...
Sales and marketing - do they need their own directors?
If you already have a sales director, do you really need a marketing director too? The simple...
Why branding is essential in attracting and keeping the right employees
Successful business owners surround themselves with strong teams, and without the support of the...
Would you invite your Marketing Director to your Christmas do?
Would you invite your Marketing Director to your Christmas do?